MARKETING

YouTube Marketing Agency

YouTube is a leading search engine for video content and online advertising, with 2.3 billion active users on the platform each month! Don’t miss out by missing your target audience – Mass Inbound’s YouTube Marketing Services will ensure that you don’t waste your ad spend. Our campaigns are designed based on extensive research into your key demographic and tailored to fit any budget or business goal. Unlock greater lead generation and sales opportunities today.

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WHY CHOOSE MASS INBOUND AS
Your YouTube Ad Agency?
Mass Inbound is an experienced digital marketing agency that specializes in helping businesses build their brands and increase visibility online. Our team of experts can help you create a comprehensive digital strategy to make sure your message reaches the right audiences, at the right time and on budget. We combine our expertise in Web design, Content creation, Landing Page design, SEO, Google Ads and Social Media Marketing and more to deliver customized strategies that drive more traffic and engagement for our clients.

Proven Results and Scalable Solutions

The Mass Inbound team has years of experience managing projects from conception to completion with success metrics to prove it. Our team of data-driven professionals uses their expertise to create campaigns tailored towards each business’s budget, goals, culture and demographic target audience with scalable results that can be adapted accordingly over time.

Team of Platform Experts

Our team of platform experts are dedicated to delivering innovative results that compliment your campaigns across channels. We understand the importance of comprehensive strategies and our experts work hand-in-hand with our teams in other disciplines to ensure you get the best outcomes from our services.

interdisciplinary teams with a wide range of skills

We understand that successful campaigns require more than just one expert in a specific field. That’s why we leverage the collective expertise of multiple disciplines to create comprehensive and integrated strategies for your campaigns. We believe that this approach leads to better results since it ensures all channels are working together towards achieving the same goals.

Our YouTube Ads Process

Build A Foundation

To ensure that your YouTube Ads are successful, it’s essential to begin with a strong foundation. Branding is the process of creating an identity that reflects your company’s values and goals.

Website structure is about ensuring the website is user-friendly and search engine optimized for conversions. Marketing optimization is about making sure your ads are performing well and getting the most out of your budget.

Increase Lead Flow

It is important to increase lead flow for YouTube Ads. To do this, you need to take 4 steps: marketing channels, copywriting, creatives and call-to-actions. Marketing channels will help get the ad seen by more people.

Copywriting helps make sure that your message stands out and gets noticed. Creatives are things like pictures or videos that go with the ad to help make it look interesting. And call-to-actions tell people what they should do after they see your ad (like “click here” or “buy now”).

Enhance Lead Nurturing

Enhance Lead Nurturing is important for YouTube Ads. It can help you achieve your sales goals with 4 steps like automated messaging, CRM, Sales Pipeline and Sales Systems. Automated messaging helps you send messages at the right time with the right message.

CRM helps keep track of customers and what they have bought from you. The Sales Pipeline shows how close a customer is to buying your product and allows you to follow up quickly when needed. Lastly, Sales Systems organize how the sales process works so that everything runs smoothly.

Create Lifetime Value

Creating lifetime value for YouTube Ads is a process that requires careful attention and planning. The four steps necessary to create this value include customer referrals, customer reviews, case studies, and brand loyalty. Customer referrals are the most important factor in creating lifetime value as they create a steady stream of leads for future sales.

Case studies provide evidence of the success of a product or service and create value by showing what a customer can achieve. Finally, brand loyalty is created when customers identify with a company’s mission, values, and products to create an emotional connection.

Types of

Youtube Ads

Skippable In-Stream Ads

Maximize your reach and increase engagement with viewers by placing video ads before, during, or after other videos on YouTube and across various websites and apps powered by Google’s video partners.

Non-Skippable In-Stream Ads

Leverage the power of 15-second video ads to engage your audience before, during and after other videos without providing viewers with any way to skip them.

In-Feed Video Ads

Leverage video content by strategically placing it next to related videos, within search results, and on the YouTube mobile homepage for maximum visibility.

Bumper Ads

Capture the attention of a wide array of viewers with an impactful and unforgettable 6-second or less message.

Masthead Ads

Quickly boost brand recognition of a new product or service, and tap into an immense target audience in only a short period.

CASE STUDY
Southeast Spas

How data marketing led a leading spa company to rapid growth.

CASE STUDY
Proud Ninety

How a cutting edge golf brand met high demand in a growing market.

What's Included In Youtube Ads Management Services

Video Production + Editing

Utilize the power of cutting-edge motion graphics and performance-driven design to craft captivating, authoritative, and persuasive video ads that capture your brand’s narrative.

Reporting + Optimization

Stay informed of your campaign progress and expenses with transparent reporting and analysis that gives you creative ideas as well as continual optimization.

Detailed Targeting

Reach out to your target audience with personalized messages depending on their progress in the customer journey.

Video + Ad Copywriting

Unify your video and written ad copy to create a smooth consumer experience, capitalize on your message, move potential customers to your site and maximize conversions when it’s essential.

“

Ken and the team were highly professional and easy to work with. Weekly posts increased our sales by 30% each year the past two years that they have been doing our marketing!! A pleasure to do business with!
Ken S.Clear Water Pool Services

“

kens professionalism and timeliness on deliverables is the best I've worked with. Builds incredible websites, online presence and marketing campaigns. I own a small business, going with Ken was the single most important decision I have made yet. Thanks ken
Derek B.Owner, The CrossFit Squad

“

I highly recommend the Mass Inbound team. We've been working with them for several years. They have been highly effective in helping us bring in new leads -- especially over these last two years!
Ann F.

How to Build and Scale a First-Party Data Strategy

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Frequently asked questions

What Is the Video Creation Process Like?

At the start of our YouTube video production process, we make sure that both our design and paid teams get to know you. Our aim is to understand your brand’s artistry, goals, and message – so they can best create a script that reflects those elements as well as being tailored towards your target audience and specific channel needs. We then present a first copy of the script for approval before crafting an initial concept advertisement based on it. After making any necessary amendments, launch time!

What Makes YouTube Advertising Such a Valuable Tool For Brands?

There are billions of active users who use YouTube to search for and view video content. YouTube is often used by brands to generate upper-funnel brand awareness. It can also play a key part in building audiences for remarketing campaigns across the Google platform.