MARKETING

Direct Mail Agency

Mass Inbound’s Direct mail marketing is an effective method of reaching potential customers and increasing brand recognition. This type of direct marketing allows businesses to send promotional materials such as postcards, flyers, catalogs, and other physical pieces to a target audience via the USPS or other delivery service. The benefit of mass inbound direct mail marketing is that it allows businesses to reach a large audience without spending too much money.

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WHY CHOOSE MASS INBOUND AS
Your Direct Mail Agency?
Mass Inbound is an experienced digital marketing agency that specializes in helping businesses build their brands and increase visibility online. Our team of experts can help you create a comprehensive digital strategy to make sure your message reaches the right audiences, at the right time and on budget. We combine our expertise in Web design, Content creation, Landing Page design, SEO, Google Ads and Social Media Marketing and more to deliver customized strategies that drive more traffic and engagement for our clients.

Proven Results and Scalable Solutions

The Mass Inbound team has years of experience managing projects from conception to completion with success metrics to prove it. Our team of data-driven professionals uses their expertise to create campaigns tailored towards each business’s budget, goals, culture and demographic target audience with scalable results that can be adapted accordingly over time.

Team of Platform Experts

Our team of platform experts are dedicated to delivering innovative results that compliment your campaigns across channels. We understand the importance of comprehensive strategies and our experts work hand-in-hand with our teams in other disciplines to ensure you get the best outcomes from our services.

interdisciplinary teams with a wide range of skills

We understand that successful campaigns require more than just one expert in a specific field. That’s why we leverage the collective expertise of multiple disciplines to create comprehensive and integrated strategies for your campaigns. We believe that this approach leads to better results since it ensures all channels are working together towards achieving the same goals.

Our Direct Mail Process

Build A Foundation

To ensure that your Direct Mail are successful, it’s essential to begin with a strong foundation. Branding is the process of creating an identity that reflects your company’s values and goals.

Website structure is about ensuring the website is user-friendly and search engine optimized for conversions. Marketing optimization is about making sure your ads are performing well and getting the most out of your budget.

Increase Lead Flow

It is important to increase lead flow for Direct Mail. To do this, you need to take 4 steps: marketing channels, copywriting, creatives and call-to-actions. Marketing channels will help get the ad seen by more people.

Copywriting helps make sure that your message stands out and gets noticed. Creatives are things like pictures or videos that go with the ad to help make it look interesting. And call-to-actions tell people what they should do after they see your ad (like “click here” or “buy now”).

Enhance Lead Nurturing

Enhance Lead Nurturing is important for Direct Mail. It can help you achieve your sales goals with 4 steps like automated messaging, CRM, Sales Pipeline and Sales Systems. Automated messaging helps you send messages at the right time with the right message.

CRM helps keep track of customers and what they have bought from you. The Sales Pipeline shows how close a customer is to buying your product and allows you to follow up quickly when needed. Lastly, Sales Systems organize how the sales process works so that everything runs smoothly.

Create Lifetime Value

Creating lifetime value for Direct Mail is a process that requires careful attention and planning. The four steps necessary to create this value include customer referrals, customer reviews, case studies, and brand loyalty. Customer referrals are the most important factor in creating lifetime value as they create a steady stream of leads for future sales.

Case studies provide evidence of the success of a product or service and create value by showing what a customer can achieve. Finally, brand loyalty is created when customers identify with a company’s mission, values, and products to create an emotional connection.

Types of

Direct Mail Marketing

Postcards

Typically include an eye-catching graphic and a direct, brief message, allowing for a direct connection to the customer.

Flyers

Typically include direct, concise messaging and visually appealing graphics

Catalogs

Provide an overview of products and services, allowing customers to browse through what’s available.

Letters

Provide detailed information about a company, product, or service.

Dimensional Mail

Stand out by popping up from the envelope. These direct mail pieces are often used for special promotions or direct mail campaigns.

Gifts

Gifts are direct mail pieces that are used to show appreciation and gratitude. They can be used to create customer loyalty, thank customers for their purchase or as a direct mail marketing piece to introduce new products and services.

CASE STUDY
Southeast Spas

How data marketing led a leading spa company to rapid growth.

CASE STUDY
Proud Ninety

How a cutting edge golf brand met high demand in a growing market.

What's Included In Direct Mail Marketing Services

Graphic Design

Graphic design for direct mail is a powerful way to create eye-catching visuals for your direct mail campaigns.

Maximizing the ROI

Maximizing the ROI from direct mail campaigns can be achieved by engaging in targeted marketing, utilizing predictive analytics to ensure your direct mail campaigns are reaching the right people, and tracking performance to measure success.

Different types of direct mail formats

Direct mail formats come in many shapes and sizes, allowing direct mail marketers to create direct mail pieces that are customized to their target audience.

Audience Insights

Make the most of your campaigns by comprehending precisely when, how and why your customers purchase.

“

Ken and the team were highly professional and easy to work with. Weekly posts increased our sales by 30% each year the past two years that they have been doing our marketing!! A pleasure to do business with!
Ken S.Clear Water Pool Services

“

kens professionalism and timeliness on deliverables is the best I've worked with. Builds incredible websites, online presence and marketing campaigns. I own a small business, going with Ken was the single most important decision I have made yet. Thanks ken
Derek B.Owner, The CrossFit Squad

“

I highly recommend the Mass Inbound team. We've been working with them for several years. They have been highly effective in helping us bring in new leads -- especially over these last two years!
Ann F.

How to Build and Scale a First-Party Data Strategy

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Frequently asked questions

What is direct mail marketing?

Direct mail marketing is a direct-to-consumer marketing strategy that involves sending physical materials to potential customers. This typically includes catalogs, flyers, postcards, newsletters and other printed materials.

How does direct mail work?

Direct mail works by targeting your audience with tailored messages sent directly to their homes or businesses. These promotional items can be customized for specific demographics or geographic locations and are usually designed to create response from the recipients.

What are the benefits of direct mail marketing?

The main benefit of direct mail is its ability to reach target audiences in a highly targeted and personalized way. It also provides an opportunity for customer engagement through creative formats such as coupons and loyalty programs. Additionally, it provides tangible evidence that your campaign was successful since each piece requires postage costs and tracking data can be easily collected about who responded positively or negatively to your message.