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BUILD A FOUNDATION

Website Structure

Our website structure phase involves creating a cohesive and well-designed architecture that allows for a smooth user experience. This includes configuring navigation menus, building out page hierarchies, optimizing content organization, and setting up analytics tracking to provide us with valuable insights into our website performance.

WHY CHOOSE MASS INBOUND FOR
Your Website Structure?
Mass Inbound is an experienced digital marketing agency that specializes in helping businesses build their brands and increase visibility online. Our team of experts can help you create a comprehensive digital strategy to make sure your message reaches the right audiences, at the right time and on budget. We combine our expertise in Web design, Content creation, Landing Page design, SEO, Google Ads and Social Media Marketing and more to deliver customized strategies that drive more traffic and engagement for our clients.

Proven Results and Scalable Solutions

The Mass Inbound team has years of experience managing projects from conception to completion with success metrics to prove it. Our team of data-driven professionals uses their expertise to create campaigns tailored towards each business’s budget, goals, culture and demographic target audience with scalable results that can be adapted accordingly over time.

Team of Platform Experts

Our team of platform experts are dedicated to delivering innovative results that compliment your campaigns across channels. We understand the importance of comprehensive strategies and our experts work hand-in-hand with our teams in other disciplines to ensure you get the best outcomes from our services.

interdisciplinary teams with a wide range of skills

We understand that successful campaigns require more than just one expert in a specific field. That’s why we leverage the collective expertise of multiple disciplines to create comprehensive and integrated strategies for your campaigns. We believe that this approach leads to better results since it ensures all channels are working together towards achieving the same goals.

What is Website Structure?

Website structure in marketing is the way that a website is organized, with navigation menus and links connecting all of its different pages. It helps visitors find what they are looking for more easily, allowing them to quickly access content about your products and services. Good website structure also allows search engines to index content more effectively, helping your site rank higher in the search engine results. With effective website structure, you can ensure that your visitors have a positive experience on your site and that potential customers can discover everything you have to offer.

Why Website Structure is important in Marketing?

Having a well-structured website is essential for achieving good user experience and making sure your target audience can find the information they are looking for quickly and easily. A well-structured website helps keep navigation menus short, organized, and intuitive, which makes it easier for visitors to find their way around. Additionally, search engines weigh site structure heavily when determining a website’s rankings in organic search results – so having a proper hierarchy of pages that are easy to access can improve SEO.

WHAT WE DO

Learn How We Incorporate Our Techniques To Grow Your Business

Our data-driven marketing agency offers a wide range of services that work together to attract and convert leads. Add in our tech-powered suite of tools and your campaigns will be unbeatable.

Marketing

The greatest asset for any company is a dependable strategy to bring in new business!

Creative & Design

Our design team focuses on developing custom sites that support users and encourage conversions.

Event Marketing

Create a marketing plan that attracts users from every angle with an omnichannel approach!

CASE STUDY
Southeast Spas

How data marketing led a leading spa company to rapid growth.

CASE STUDY
Proud Ninety

How a cutting edge golf brand met high demand in a growing market.

Ken and the team were highly professional and easy to work with. Weekly posts increased our sales by 30% each year the past two years that they have been doing our marketing!! A pleasure to do business with!

Ken S.Clear Water Pool Services

kens professionalism and timeliness on deliverables is the best I've worked with. Builds incredible websites, online presence and marketing campaigns. I own a small business, going with Ken was the single most important decision I have made yet. Thanks ken

Derek B.Owner, The CrossFit Squad

I highly recommend the Mass Inbound team. We've been working with them for several years. They have been highly effective in helping us bring in new leads -- especially over these last two years!

Ann F.

Frequently asked questions

How do you decide on a digital marketing agency?

The digital marketing agency you select should be willing to provide services customized for your unique business. Tailoring inbound marketing strategies and the subsequent execution of those strategies per your vision and growth goals is essential to your success. No business is the same, so your agency must treat you as such. Above all, the key to your digital marketing performance is in establishing an effective, honest, and collaborative workflow with your agency team. It’s your business, your content, and your site—but having a partner to challenge your assumptions and evolve your strategy with you will maximize results.

What is a data-driven marketing agency?

A data-driven marketing agency is an agency that specializes in all types of marketing that is trackable and aimed at driving real results. It is an agency that has success developing marketing initiatives designed with specific aims such as: leads, sales, revenue and proven results.

Who needs digital marketing services from an agency?

Anyone can benefit from a digital marketing service(s) from an agency from small businesses all the way up to multi million dollar generates companies. Some businesses don’t have in-house marketing teams that are proficient in generates leads, sales or revenue but having an agency like Mass inbound will help in that process.

What are the pros + cons of partnering with an agency?

Pros
At the most basic level, agencies provide a highly leveraged, skilled solution without having to make significant investments in full-time employees. You get a wider, deeper range of talent for a fraction of the price. Beyond cost considerations, an effective digital performance marketing agency like Mass Inbound will foster an environment of innovation within your campaigns and across your account profile. Your digital marketing strategy will benefit from learnings driven through an agency’s work with other clients and relationships with digital media platforms, like Google.

Cons
When partnering with an agency, there is naturally another layer of communication as an outside organization.

Complete Your Foundation Strategy

Website structure is just one part of a complete foundation strategy. Here are other technologies our clients use to compliment their website structure.